The agency model is broken. Here's the playbook for what's replacing it.
Produce Advertising at 1/4 the Cost and 4x the Speed by Killing the Agency Model
A $7 playbook for marketing leaders spending $100k+/year on ads who are tired of paying for bloated agencies and vendor chains. Written by the man who managed $500M+ in spend at Microsoft, L.L.Bean, and Redfin.
One-time • Instant digital access
Get Hacking AdvertisingIf it doesn't pay for itself the next time you brief an agency, email us within 30 days and we'll refund every cent. No form. No call.
"I've spent over $20M on advertising and worked with a dozen agencies. This book describes exactly what's wrong with the model—and exactly what to do about it. Should be required reading for every CMO."
Where Your Budget Actually Goes
You're Funding an Org Chart. Not Better Advertising.
The agency model was built in the Mad Men era. It hasn't changed. Here's what it's costing you.
Your money, through the chain:
Concept
Vendor+margin
House+margin
Studio+margin
Half the quality
5 handoffs. 4 markups. 1 diluted concept.
How long it takes:
- 5+ handoffs dilute the concept you approved into something you barely recognize.
- Every layer takes a cut. You're paying for the same work three to four times.
- Timelines stretch from weeks to quarters—because you're funding an org chart, not outcomes.
- Incentives are misaligned. Agencies optimize for Cannes awards, not your KPIs.
"You fell in love with the concept at the pitch. By the time it went through production, post, effects, and finishing—across four different vendors—you didn't even recognize it."
— Jon Sneider, Hacking AdvertisingIn Hacking Advertising, you get the exact Creative Production model Microsoft, L.L.Bean, and Redfin used to cut both cost and timeline—without sacrificing brand.
Instant digital access • 30-day refund, no questions asked.
Inside the Book
What You'll Learn in Hacking Advertising
Not a textbook. Not a Facebook tutorial. A practitioner's playbook built from 25 years and $500M+ in real ad spend.
- How to produce better advertising at 1/4 the cost and 4x the speed
- How to find small hybrid shops that beat big agencies on every dimension
- How to bring the best parts of an agency in-house without building a 30-person team
- How to launch campaigns in weeks, not quarters
- The exact Creative Production workflow Jon ran at Microsoft, L.L.Bean, and Redfin
- A system to make sure your ads will perform before they go live
- Why most major brands are quietly moving away from traditional agencies—and what they're doing instead
Plus, Free Bonuses
Two Tools to Implement This Inside 30 Days
The book gives you the model. These bonuses give you the doing.
The Agency Diagnostic Checklist
15 yes/no questions to quantify exactly how much money and time your current agency relationship is costing you. Walk into your next QBR with a number.
The Creative Production RFP Template
The exact questions, scope language, and contract clauses Jon uses when hiring a hybrid shop or briefing an internal team. Plug-and-play.
"We cut our production budget by 60% and started launching campaigns in weeks instead of months. The Creative Production approach changed everything for our team."
Is this for you?
Who This Book Is For (and Who It's Not For)
This Is For You If:
- You spend on advertising and feel you're consistently overpaying
- Your agency takes months to deliver what should take weeks
- You've watched creative get diluted through layers of production vendors
- You want to bring creative capabilities in-house but don't know where to start
- You're tired of paying for account managers and overhead that add no value
This Is Not For You If:
- You don't run advertising of any kind
- You're genuinely happy with your current agency's results
- You want a platform-specific ads tutorial (this is about the production model)
- You're not willing to challenge the way things have always been done
"Finally, someone with actual Fortune 500 experience explaining why the agency model doesn't work—and what to do instead. I bought this for my entire marketing team."
About the Author
Questions, Answered
Frequently Asked
Is this just another marketing book?
No. It's a production-model book. Most marketing books teach you what to say in your ads. Hacking Advertising teaches you how to actually produce them—faster, cheaper, and without an agency layered in the middle. That's the gap nobody else is writing about.
I'm a smaller business—I'm not at Fortune 500 scale. Will this still apply?
Yes, and arguably more. The Creative Production model is built for teams that can't afford to waste budget on agency middlemen. The smaller your spend, the more every wasted dollar hurts. The principles scale down cleanly.
How long is the book? Will I actually finish it?
It's intentionally a fast read. You can go cover to cover in an afternoon and walk away with a concrete plan. No fluff, no padding, no 300-page slog. The framework is what matters, and the framework is dense and short.
What format do I get?
Instant digital download (PDF). Read it on any device. Plus the two bonuses—the Agency Diagnostic Checklist (PDF) and the Creative Production RFP Template (Google Doc you can copy).
I already work with an agency I like. Should I buy this?
If you're genuinely happy with results, cost, and turnaround—skip it. But if you've ever wondered whether you're overpaying, or watched a concept get diluted through handoffs, this book will give you language for what you're seeing and a plan for what to do about it.
What's the guarantee, exactly?
30 days. If the book doesn't change how you think about briefing or hiring for advertising, email the receipt and we'll refund you in full. No form, no phone call, no questions.
Why only $7?
Because Jon would rather get this in front of every marketing leader who needs it than gate it behind a $99 price tag. The book is the front door. If the framework works for you, you'll know where to find him.
30-Day "Pays For Itself" Guarantee
Try the book and the bonuses for 30 days. If it doesn't change the way you brief or hire for advertising—reply to your receipt and we'll refund you in full. No form. No call. No questions.
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