You leave with a response-engineered commercial for your own business. Scripted, storyboarded, made, and running on television. Not a template. Not a plan. Yours.
Six weeks, one session a week. Not lectures. Every week the group sits down and builds one stage of your ad, and every week you leave with homework.
Then our team turns your homework into something finished and hands it back before the next session. Two hours in the room is the smallest part of it.
Script and storyboard finished, fourteen days in. Made and on air by the end of the six weeks.
Built by the team that makes ads for Amazon, Microsoft, and Nintendo. On your business, delivered to your inbox.
All five are yours at the end of Session 4, whatever you decide about who produces your spot.
Wild Gravity, 105 14th Ave, Seattle. In person is the default, and there's a Zoom link for any week you genuinely can't be in the room.
At Session 4 you choose how your spot gets made. One of the options is us. Either way you're in every room.
Weeks 5 and 6 are us building your actual spot and placing your actual media buy. A simple production is made in about two weeks, which puts you on television inside 45 days. Anything more involved takes longer, and your media spend is yours to fund.
Same room, same two sessions. You watch a real spot get built and a real buy get placed, and you build your own media plan alongside it. We mark up your work the same night.
Nothing is hidden from anyone. The difference isn't access. It's whose ad is on the screen.
One caveat, said up front. A more involved production, meaning a location shoot, talent, animation, or heavy visual effects, takes longer than two weeks to make. We'll tell you which one yours is when we quote it in Session 4, not afterwards. Production and media are priced separately and are not included here.
Sessions are tracked, key moments are filmed, and the material gets published. That includes the setbacks and the results that disappoint. If your campaign underperforms, that may be published too.
He's building an ad in the same room on the same deadline. The ad he makes over these six weeks is the ad for the next Hacking Advertising LIVE, and you'll see his numbers. Including the ones he'd rather you didn't.
Some moments are reenacted afterwards with the people who were there, and anything reenacted is labelled as reenacted, on camera, every time. You can ask us to hold back a specific piece of confidential business information and we will. You can't ask us to hold back a result because it wasn't flattering.
One payment. Six weeks, six sessions, five finished pieces of work.
This program will be $5,000. The founding rate applies to this cohort only and does not repeat. It's the first time Jon has run it, and the price reflects that.
Fill in the form below to reserve your seat.