THE ROOM WHERE SEATTLE BUSINESSES GET ON TV.
Seventeen Seattle business owners filled this room on Aug 13. Six of their businesses are now building their first TV commercial. Streaming TV costs about the same as Meta, with double the reported return, and it's just as targeted and measurable. Oct 1 is the second one: one evening, the whole path.
RESERVE MY SEAT: $27Thursday, Oct 1 · 4:00 to 7:00 PM · Taught in the same studio where ads for Amazon, Microsoft, and Nintendo get made.
WHAT HAPPENED AT THE FIRST ONE.
The first Hacking Advertising LIVE ran Aug 13 at the Wild Gravity studio. Seventeen business owners: lawyers, realtors, electricians, marketing, SaaS, and AI professionals. Real Seattle businesses, real ad budgets.
Six of those businesses joined the six-week Creative Construction Program that came out of it. Right now they're in the studio every week, building their first TV commercial.
Oct 1 is the second one. Same room, same system, sharpened by everything the first room taught us.
RESERVE MY SEAT: $27TV JUST CHANGED FOREVER.
For decades, TV was the most powerful ad medium on earth and the least accessible. You bought shows and networks, paid a fortune, and never really knew what it got you.
Streaming ended all three problems at once. You target by zip code, household income, age, and interest, and track the visits, leads, and sales your ad drives, the same way you track Meta and Google. And TV media has never been cheaper: entry pricing starts around $50 a day.
THE WINDOW WON'T STAY OPEN.
You're not in the same auction. Every competitor you have is bidding on the same Meta inventory for the same customer; that's why your cost per lead keeps climbing. On streaming, most of them aren't there yet. And nobody scrolls past a television ad: full screen, sound on, no skip button.
Fewer bidders, more attention, at a fraction of the old cost, and it lasts only until your competitors arrive. That's the window, and it's the reason to move this year instead of next.
BUT GETTING ON TV IS ONLY HALF THE EQUATION.
WEAK CREATIVE DOES NOT PERFORM BETTER ON A BIGGER SCREEN.
IT SIMPLY FAILS BIGGER.
The door is open.
What separates the businesses that win on that screen from the ones that burn money on it?
AN AD SO GOOD WE HAD TO TAKE IT OFF THE AIR.
Imagine making an ad so effective that a month after it launches, you have to call your media agency and tell them to turn it off. Not because it isn't working. Because it's working so well your team can't keep up with the leads.
That's exactly what happened when Wild Gravity made Unlock their first TV commercial.
And it wasn't the first time. The first TV ad Redfin ever ran? Same story. I made it, it flooded the phones, and it came off the air because there weren't enough people to call the leads back.
Once is a good ad. Twice is a formula. It's the same formula the six founding-cohort businesses are using in the studio right now.
On Oct 1, you learn it from the guy who did that. Twice.
THE CREATIVE CONVERSION FORMULA.
Brands that win don't start with "let's shoot a commercial." They start with the science. They start with the formula.
Madison Avenue developed it. Hollywood knows it. Nike knows it. Apple knows it. Coca-Cola knows it.
And Jon Sneider knows it.
FIVE METRICS SEPARATE THE WINNERS.
As the former head of advertising for Microsoft, Redfin, and L.L.Bean, and the author of Hacking Advertising, Jon Sneider has learned that five key metrics separate highly effective advertising from ads that are inconsistent, unpredictable, and expensive.
At Hacking Advertising Live, he's going to show you exactly what those five metrics are, how to use them to evaluate your own advertising, and how to create an ad that is built to convert before you ever put it on TV.
HERE'S ONE OF THEM, FREE. BREAKTHROUGH.
Before an ad can persuade anyone, it has to get noticed at all, and most ads never are. Not disliked. Not disbelieved. Just never seen by the people paying for them.
Go score your last ad on that one thing and you'll know more than you did this morning. The other four are on Oct 1.
LEARN TO MAKE ADS FROM THE GUY WHO RAN A BILLION DOLLARS OF THEM.
Jon Sneider has been head of advertising for Microsoft, Redfin, and L.L.Bean and has executed over a billion dollars in advertising.
He learned how to "hack" advertising to make world-class ad creative for a fraction of the time and cost of ad agencies.
His creative production shop, Wild Gravity, produces advertising for Amazon, Microsoft, Nintendo, Coke, LEGO, and many more.
Now he's teaching business owners how to leverage the secrets of the big boys so you can have advertising that performs like theirs does.
ONE EVENING. THE WHOLE PLAYBOOK.
You'll also discover why streaming TV has become one of the most accessible and powerful advertising opportunities for growing businesses, along with the exact path to getting your business on TV in the next 45 days.
If you are already spending money on Meta, Google, YouTube, or other digital platforms, this evening will help you stop guessing, strengthen your creative, and get more from every advertising dollar you spend.
This isn't a lecture. We'll pull real ads up on screen and tear them down live: score them with the Five Magic Metrics, find the weak spot, and rebuild them using the actual science of what makes an ad perform.
- 4:00 PMThe Open. The reframe that changes how you buy advertising.
- 4:15 PMMeet Jon + Wild Gravity. A billion dollars of receipts, the short version.
- 4:30 PMThe Creative Conversion Ad Formula: The Five Magic Metrics. Deconstruct any ad in seconds. Construct one engineered to convert.
- 5:20 PMBreak. Coffee and snacks on us.
- 5:30 PMSteal Like an Artist: The Rapid Concepting Method. Winning ad concepts in an hour, not a month. Live demo on a volunteer's business.
- 6:00 PMTV is the New Digital. Why streaming TV is the best money in local advertising right now, and exactly how to buy it.
- 6:25 PMGet on TV in 45 Days. The path from this room to your ad on air.
- 6:45 PMWrap Up. What to do tomorrow morning.
YOU'LL WALK OUT WITH:
THE CREATIVE CONVERSION AD FORMULA: THE FIVE MAGIC METRICS
The scoring model that tells you in seconds whether any ad will convert, and the five moves that build one that does.
THE STEAL-LIKE-AN-ARTIST RAPID CONCEPTING METHOD
How the pros generate winning ad concepts in an hour instead of a month.
THE CREATIVE CONSTRUCTION BLUEPRINT
The build order for an ad that converts. What goes in the first three seconds, what has to repeat, and what to cut. The formula scores an ad. The blueprint builds one.
THE STREAMING TV BUYING GUIDE
Why streaming TV is the best money in local advertising right now, and exactly how to buy it: about $50 a day, targeted by zip code and income, tracked like your digital ads.
THE NUMBERS DON'T LIE.
That 2-3X is from the streaming platforms' own case studies (tvScientific, MNTN), so weigh it accordingly. Whether you get there depends on your creative, which is the entire reason this evening exists.
WHAT DOES MAKING THE AD COST?
Depends who makes it. One of the options is you.
The formula works the same whether the ad gets shot on a phone, made by the person you already use, or made by us. What you're buying on Oct 1 is the ability to tell a good ad from a bad one before anyone spends a dollar shooting it.
Wild Gravity has been making TV ads for Amazon, Microsoft, and Nintendo for nine years, at a fraction of agency cost. If you want us to make yours, that starts at $5,000 for a finished spot you can put on air. But you don't need us. Oct 1 is where you learn to make your own.
RESERVE YOUR SEAT.
- All four systems, taught live
- Live ad teardowns on the big screen
- Electronic copy of Hacking Advertising (An Inc. Original)
- The reframe that changes how you buy advertising
- Coffee and snacks on us
After you book, we'll email you a link to send us the ad you're running now. Optional, but the ads we tear down live come from the room.
RESERVE MY SEAT: $27QUESTIONS OWNERS ASK.
Is this going to be a pitch?
There is one offer, at the end: a six-week program where I build your ad with you, starting Wednesday, Oct 7. That's the only thing sold that night and you'll see it coming. Wild Gravity also makes ads for a living, and if you want us to make yours, that starts around $5,000. The evening is built to work even if you never spend another dollar with us. You'll walk out able to brief this to anyone, including the person you already use.
I can't take time away from my business.
It's one evening. 4:00 to 7:00 PM, after most of the workday is already behind you. One rebuilt ad pays for the evening many times over.
My business is boring. Will this work for me?
GEICO sells car insurance. Insurance. The most effective ad systems in the world were built on categories exactly like yours. Boring businesses are where great creative pays the most.
Is TV really $50 a day?
Yes. Self-serve streaming TV platforms publish that entry pricing. Zip-code and income targeting included. We name the exact platforms and walk through them on screen.
Do I get my own ad worked on?
Send us the ad you're running when you register and it may be one of the ones we put on the big screen. Every teardown that night comes from a real business, most of them in the room. Either way you leave able to score and rebuild your own ads on your own.
What if I register and can't make it?
Contact us before the event and we'll transfer your seat to someone from your business.
Where is it? What about parking?
The Wild Gravity studio: 105 14th Ave, Seattle, on the corner of 14th & Yesler. Free parking all around the building.
Can I bring my marketing person?
Yes. Grab them a seat. But the owner should be in the room; the decisions this evening changes are owner decisions.
THE BESTSELLER THIS EVENT IS BUILT ON.
Hacking Advertising (An Inc. Original) hit #1 New Release, became a 5x best seller, and holds over 40 five-star reviews. It's the playbook this event is built on: world-class ad creative for a fraction of the time and cost of ad agencies.
On Oct 1 you get the system live, applied to real ads in front of you. And the book comes with your seat: every ticket includes the ebook.
RESERVE MY SEATOCT 1. ONE EVENING. 20 SEATS.
The first room produced six businesses now building their first TV commercial. Join Jon Sneider at the Wild Gravity studio and learn the system they're using: advertising that gets noticed, gets remembered, and gets results.
One evening. Twenty seats. $27.
