TV ADVERTISING FOR THE SAME COST AS META. BUT DOUBLE THE RETURN.
Getting on TV used to take a big agency, a six-figure production budget, and a seven-figure media buy. Those barriers are gone. If you spend $5K+ a month on Meta ads, advertisers report two to three times the return running ads on TV. Streaming TV ads are now just as targeted and measurable as digital ads and run on the biggest screen in the house with no skip-ad button.
Learn how in the same room where ads for Amazon, Microsoft, and Nintendo get made.
TV ADVERTISING JUST CHANGED FOREVER.
For decades, TV was the most powerful ad medium on earth and the least accessible. You bought shows and networks and hoped your customers were watching. You paid a fortune. And you never really knew what it got you.
Streaming ended all three problems at once. You don't buy by the show or the network anymore. You target by zip code, household income, age, and interest, then track the visits, leads, and sales the ad drives, the same way you track your Meta and Google campaigns. No more guessing.
WHY IT WORKS NOW, AND WHY THAT WON'T LAST.
You're not in the same auction. Every competitor in your category is bidding on the same Meta inventory, against you, for the same customer. That is why your cost per lead keeps climbing. On streaming, most of them aren't there yet. You reach that household with a fraction of the people bidding against you for it.
Nobody scrolls past a television ad. A Meta ad competes with a thumb moving at speed. A streaming ad plays full screen, sound on, no skip button, in the room where the family is already sitting. Same customer, a completely different level of attention.
That gap is the whole story. Fewer bidders for the same household, and far more attention when you reach it. It is why advertisers report two to three times the return on streaming against their existing campaigns.
And all of it is true only because your competitors haven't arrived yet. When they do, the auction fills up and the advantage goes with it. That is what this window is, and it is the whole reason to move this year instead of next.
BUT GETTING ON TV IS ONLY HALF THE EQUATION.
WEAK CREATIVE DOES NOT PERFORM BETTER ON A BIGGER SCREEN.
IT SIMPLY FAILS BIGGER.
The door is open. You can run ads for as little as $50 a day.
What separates the businesses that win on that screen from the ones that burn money on it?
WE HAD TO TAKE IT OFF THE AIR.
Wild Gravity made a TV ad for Unlock, a small finance company.
Unlock scored it on their own brand measures. That's their number, from their study, not ours.
Then they called and asked us to pull it.
Not because it wasn't working. Because it was working too well, and they couldn't answer the phone fast enough.
That wasn't the first time. The first TV ad Redfin ever ran was one I made, and it came off the air for the same reason. Too many leads, not enough people to call them back.
Here's the part nobody warns you about. An ad that converts is an operational event. The risk isn't that your ad does nothing. The risk is that it works on a Tuesday and your front desk isn't ready.
Both of those ads were built the same way, off the same formula. That formula is what Aug 13 is all about.
THE CREATIVE CONVERSION FORMULA.
Brands that win don't start with "let's shoot a commercial." They start with the science. They start with the formula.
Madison Avenue developed it. Hollywood knows it. Nike knows it. Apple knows it. Coca-Cola knows it.
And Jon Sneider knows it.
FIVE METRICS SEPARATE THE WINNERS.
As the former head of advertising for Microsoft, Redfin, and L.L.Bean, and the author of Hacking Advertising, Jon Sneider has learned that five key metrics separate highly effective advertising from ads that are inconsistent, unpredictable, and expensive.
At Hacking Advertising Live, he's going to show you exactly what those five metrics are, how to use them to evaluate your own advertising, and how to create an ad that is built to convert before you ever put it on TV.
HERE'S ONE OF THEM, FREE. BREAKTHROUGH.
Before an ad can persuade anyone, it has to get noticed at all, and most ads never are. Not disliked. Not disbelieved. Just never seen by the people paying for them.
Go score your last ad on that one thing and you'll know more than you did this morning. The other four are on Aug 13.
LEARN TO MAKE ADS FROM THE GUY WHO RAN A BILLION DOLLARS OF THEM.
Jon Sneider has been head of advertising for Microsoft, Redfin, and L.L.Bean and has executed over a billion dollars in advertising.
He learned how to "hack" advertising to make world-class ad creative for a fraction of the time and cost of ad agencies.
His creative production shop, Wild Gravity, produces advertising for Amazon, Microsoft, Nintendo, Coke, LEGO, and many more.
Now he's teaching business owners how to leverage the secrets of the big boys so you can have advertising that performs like theirs does.
ONE AFTERNOON. THE WHOLE PLAYBOOK.
You'll also discover why streaming TV has become one of the most accessible and powerful advertising opportunities for growing businesses, along with the exact path to getting your business on TV in the next 45 days.
If you are already spending money on Meta, Google, YouTube, or other digital platforms, this afternoon will help you stop guessing, strengthen your creative, and get more from every advertising dollar you spend.
This isn't a lecture. We'll pull real ads up on screen and tear them down live: score them with the Five Magic Metrics, find the weak spot, and rebuild them using the actual science of what makes an ad perform.
- 1:00 PMThe Open. The reframe that changes how you buy advertising.
- 1:15 PMMeet Jon + Wild Gravity. A billion dollars of receipts, the short version.
- 1:30 PMThe Creative Conversion Ad Formula: The Five Magic Metrics. Deconstruct any ad in seconds. Construct one engineered to convert.
- 2:20 PMCoffee break. On us.
- 2:30 PMSteal Like an Artist: The 100 Bits. Winning ad concepts in an hour, not a month. Live demo on a volunteer's business.
- 3:00 PMTV is the New Digital. Why streaming TV is the best money in local advertising right now, and exactly how to buy it.
- 3:25 PMGet on TV in 45 Days. The path from this room to your ad on air.
- 3:45 PMWrap Up. What to do Monday morning.
- 4:00-6:00VIP WORKSHOP + HAPPY HOUR. Jon workshops YOUR ad and builds a Creative Conversion Concept for your business, live. Beer, wine, apps. 8 seats only
YOU'LL WALK OUT WITH:
THE CREATIVE CONVERSION AD FORMULA: THE FIVE MAGIC METRICS
The scoring model that tells you in seconds whether any ad will convert, and the five moves that build one that does.
THE STEAL-LIKE-AN-ARTIST RAPID CONCEPTING METHOD
How the pros generate winning ad concepts in an hour instead of a month.
THE CREATIVE CONSTRUCTION BLUEPRINT
The build order for an ad that converts. What goes in the first three seconds, what has to repeat, and what to cut. The formula scores an ad. The blueprint builds one.
THE STREAMING TV BUYING GUIDE
Why streaming TV is the best money in local advertising right now, and exactly how to buy it: about $50 a day, targeted by zip code and income, tracked like your digital ads.
THE NUMBERS DON'T LIE.
That 2-3X is from the streaming platforms' own case studies (tvScientific, MNTN), so weigh it accordingly. Whether you get there depends on your creative, which is the entire reason this afternoon exists.
WHAT DOES MAKING THE AD COST?
Depends who makes it. One of the options is you.
The formula works the same whether the ad gets shot on a phone, made by the person you already use, or made by us. What you're buying on Aug 13 is the ability to tell a good ad from a bad one before anyone spends a dollar shooting it.
Wild Gravity has been making TV ads for Amazon, Microsoft, and Nintendo for nine years, at a fraction of agency cost. If you want us to make yours, that starts at $5,000 for a finished spot you can put on air. But you don't need us. Aug 13 is where you learn to make your own.
PICK YOUR SEAT.
- Jon workshops YOUR ad on the big screen
- Leave with a Creative Conversion Concept built for your business, live
- Signed copy of Hacking Advertising (An Inc. Original)
- Happy hour: beer, wine, and appetizers
- Everything in General Admission
After you book, we'll email you a link to send us the ad you want worked on. Send it any time before Aug 11.
RESERVE VIP- All three systems, taught live
- Live ad teardowns on the big screen
- Electronic copy of Hacking Advertising (An Inc. Original)
- The reframe that changes how you buy advertising
- Coffee's on us
THE 100% CONFIDENCE GUARANTEE.
Come for the afternoon. If you walk out anything less than 100% confident you know how to get your own ad on TV, tell us and we'll refund every dollar.
We can make that promise because the day is built to earn it.
This is the first one of these I've run, which is why it's half price and why there are no attendee reviews on this page yet. The book has over 40 five-star reviews. The afternoon has a refund policy. Use whichever you trust more.
QUESTIONS OWNERS ASK.
Is this going to be a pitch?
Nothing gets sold from the stage. Wild Gravity does make ads for a living, and if you want us to make yours afterward, that starts around $5,000. But the afternoon is built to work even if you never spend another dollar with us. You'll walk out able to brief this to anyone, including the person you already use.
Can I really double or triple my ROAS with TV?
That's what advertisers report in tvScientific and MNTN case studies: two to three times the return of their existing digital campaigns. Your results depend on your creative, and that's the point of the afternoon. You'll learn the five metrics that decide whether an ad converts before you spend a dollar putting it on TV.
I can't take time away from my business.
It's one afternoon. 1:00 to 4:00 PM, then you're back to the business, or you stay for the VIP workshop and happy hour until 6:00. One rebuilt ad pays for the afternoon many times over.
My business is boring. Will this work for me?
GEICO sells car insurance. Insurance. The most effective ad systems in the world were built on categories exactly like yours. Boring businesses are where great creative pays the most.
Is TV really $50 a day?
Yes. Self-serve streaming TV platforms publish that entry pricing. Zip-code and income targeting included. We name the exact platforms and walk through them on screen.
Do I get my own ad worked on?
VIPs do. The 4:00-6:00 workshop is where Jon tears down your submitted ad and builds a Creative Conversion Concept for your business, live. In the general session we tear down real ads on screen so you learn the system on examples you'll recognize.
What if I register and can't make it?
The 100% confidence guarantee covers the day itself. Before the event, contact us and we'll refund you or transfer your seat to someone from your business.
Where is it? What about parking?
The Wild Gravity studio: 105 14th Ave, Seattle, on the corner of 14th & Yesler. Free parking all around the building.
Can I bring my marketing person?
Yes. Grab them a seat. But the owner should be in the room; the decisions this afternoon changes are owner decisions.
THE BESTSELLER THIS EVENT IS BUILT ON.
Hacking Advertising (An Inc. Original) hit #1 New Release, became a 5x best seller, and holds over 40 five-star reviews. It's the playbook this event is built on: world-class ad creative for a fraction of the time and cost of ad agencies.
On Aug 13 you get the system live, applied to real ads in front of you. And the book comes with your seat: every General Admission ticket includes the ebook, and every VIP takes home a signed copy.
RESERVE MY SEATAUG 13. ONE AFTERNOON. 10 OF 20 SEATS LEFT.
Join Jon Sneider at the Wild Gravity studio in Seattle for Hacking Advertising Live and learn how to create advertising that gets noticed, gets remembered, and gets results.
Backed by the 100% confidence guarantee. $47 first-event pricing.
